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« Lifestyle Business | Main | Searching for the Exit »
Friday
11Jan2008

Coachability

Investors place significant emphasis and weight on the skills and experience of management. They prefer entrepreneurs in start-ups to have prior experience launching and building companies and want executives in mature ventures to have worked for large companies. Investors know the right team can optimize scarce human and financial resources, attract other top talent and quickly adapt to changing conditions.

But even if your business acumen and industry expertise is limited, your “coachability” is a highly valued attribute. It can be described as the ability to remain passionate, committed and enthusiastic while actively seeking and incorporating expert advice. In other words, even though you are a “guru” for your product or service, you are smart enough to realize that you have knowledge gaps and sincerely wish to fill them. By tapping into the experience of seasoned veterans, you can reduce your vulnerability to bad decisions, build an ever expanding circle of skilled advisors and create a tactical business advantage.

If the world’s best athletes optimize their performance by working with coaches, shouldn’t you?

Reader Comments (1)

Coachability is important for both the employees and the entrepreneur. Not being coachable will set a person or organization back and limit their success potential. That's why it's important to keep an open mind and always be willing to learn in all aspects of business especially marketing and advertising.

July 31, 2009 | Unregistered Commentermlgreen8753

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